REGINA

Who?

Regina is a Marketing and Communications undergraduate student studying at the University of San Diego. Born and raised in between the Tijuana- San Diego border, Regina grew up navigating two cultures and experiencing life fully on both sides, this gave her a natural multicultural lens through life. Although this lens gave her an identity crisis once or twice, she has embraced her heterogeneous roots and used it in collaboration with her curious nature to explore the world of  Marketing and Communications. She has explored every opportunity possible to broaden this lens, whether that be going abroad for a semester and completely immersing herself in global marketing concepts or even connecting with classmates who have a multicultural background and building a relationship with them.

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She has a distinct fascination with how people connect with brands, products, and experiences, and how thoughtful, insight-driven strategy can turn those moments into meaningful, lasting relationships between customers and brands. She thrives on collaboration, creative problem-solving, and loves designing work that makes a difference; whether it’s sparking joy, making someone’s day easier, or simply creating something memorable.

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For Regina, every detail matters, and every project is an opportunity to make an impact.